We are happy to announce that E-Z-C Pak, the first physician formulated tapered immune support pack targeting the problem of antibiotic overuse use in colds and flu is the recipient of the 2019 Retail Excellence Award (REX) in the Over the Counter Category. The award is sponsored by media outlet Drug Store News and honors brands bringing innovation to retail. This is the second REX Award win for the company, which has now won four industry awards in the past twenty four months. The EZC Pak brand is now sold in over 8,000 retailers with plans to double its retail footprint in 2019.
“We appreciate the media recognition, which is in line with company's retail deployment. This is EZC Pak's first year in the Nielsens and the data looks good for a challenger brand on an aggressive growth trajectory. The program is working and we look forward to continuing to unfold the brand's story this year,” said EZC Pak Creator Sarath Malepati, MD.
For more information, please visit Drug Store News.
About Drug Store News:
Drug Store News is a leading industry media outlet in drug store and pharmacy news covering business, retailers, supplier information, and financial data. For more information, please visit http://www.drugstorenews.com.
About Sarath Malepati, MD:
Dr. Malepati is a former faculty member of Georgetown University School of Medicine and health care policy fellow at the National Institute for Health Care Management (NIHCM), where his research focused on how flaws in the design and delivery of health care contribute to patient disease and public health problems. During his time at NIHCM, Dr. Malepati trained under twelve different Blue Cross Blue Shield CEOs. He is now the current CEO and Medical Director of the PPC Group, a California-based health products team focused on improving patient care and public health. The PPC Group works to develop simple solutions for common health care problems that support closing the knowledge gap between clinicians and patients.
About EZC Pak:
EZC Pak is the first physician formulated Immune Support Pack composed of certified organic Echinacea, Zinc, and Vitamin C designed to reduce the problem of antibiotic overuse in colds and flu. EZC Pak is a National Partner of the CDC's Be Antibiotics Aware Initiative. EZC Pak is available online at ezcpak.com and a growing number of retailers. For more information, please visit https://ezcpak.com.