EZC Pak, the physician formulated immune support pack targeting the problem of antibiotic overuse in colds and flu, has launched its 2019 cold and flu season advertising campaign themed, "Antibiotics Don't Treat Viruses." The campaign features EZC Pak Creator Dr. Sarath Malepati explaining the lack of effectiveness of antibiotics for viruses and humorously guiding a patient with a cold through best practices when sick.
The campaign launched in urgent cares and medical offices across the U.S. and is being supported by video on social media channels and audio on Sirius XM news channels nationally. Partner retailers include Kroger and McKesson's Health Mart Pharmacy. The video can be seen on YouTube here.